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Increase Your Marketing Team’s Impact

Give your marketing team the boost in skills and training to be the most effective brand and revenue drivers.

Join our FREE Marketing with AI Mastermind

Marketing Training Should Never End

 

The best teams are constantly learning and iterating their processes. There are always new techniques, new objectives, another competitor and more that your team should be ready for.  This training works to level up your team and help them work as one cohesive unit. All training is also put into a course for your company in case anyone needs refreshers or you have new employees or partners to onboard.

 

What You’ll Get

Increase Sales

Educating marketing fundamentals that improve brand image and increase sales.

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Faster Output

Providing processes and documents that employees can use to ensure accuracy, speed and effectiveness.

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Effective Onboarding

Ensure proper implementation of your company’s brand message by new employees and external support teams.

Sample Training Curriculm

Targeting/segmentation/personas

Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice.   STP combined with persona development is the basis for all great marketing strategies. Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. 

Journey mapping

A customer journey map is a visual that helps marketers outline the story of a customer’s experience (from the first interaction with their business) to a long-term relationship, from the client’s point of view.  Customer journey mapping gives you an insight into customers’ expectations of the brand at each step of their journey. This, in turn, helps you create customer experiences that motivate customers to reach the last point of the journey.

Understand & Communicating Product/Service Benefits

“People don’t buy features, they buy benefits” or “features tell, benefits sell” are marketing phrases you will here as marketers. If you want to sell something, highlight the benefits, not the features.

Motivating to buy

Even when you’ve done a great job highlighting why a prospect should convert, it doesn’t mean that they will.  You must motivate them to “get off their @#$” and “buy now.”  There are 5 primary motivators marketers can use in their promotions.

Offers and deadline

Sometimes your #1 competitor isn’t even a competitor, it’s APATHY.  When a prospect chooses to not make a descision (buy), they you will have lost them.  Marketers can tap into their toolbox of offers to combine them with the worlds best urgency builder – the deadline.

Channel Selection

Channel strategy consists of selecting the type of channel, determining the desired intensity of distribution, designing the channel configuration, and managing the channel on an ongoing basis.

It’s essential for product and/or service distribution to your target market and potential customers.

Selecting the right channel is important for the survival for almost any company.

Copywriting for marketers

Most marketers haven’t been taught the basics for how to evaluate great marketing copy.  It’s not something taught in higher education or even in your common, run-of-the-mill Youtube tutorials.  Once you have a checklist for reviewing marketing copy, your day will become easier, your copywriters will be more satisfied and your marketing’s effectiveness will improve.

Additional Topics - See details below
  • Messaging strategy
  • Measurement and reporting
  • Viral (word of mouth)
  • The buying process – Marketing/Sales funnel
  • Demand Generation for B2B firms
  • Email marketing fundamentals
  • Marketing Management & Emotional Intelligence

Featured Trainers

Our expert instructors are here to support your team

Kris Palouda

With over 20 years of marketing experience, Kris has been responsible for Digital, Mobile, Radio, Affiliate, Partner,  Direct Mail, Print and Brand advertising.

Prior to co-founding Birdrock Training,  Kris has held senior management roles in biotech, digital and personal development companies. She has led teams, had P&L responsibility and been through both funding and the sale/merger process.

She is certified in online teaching by UCSD and has helped hundreds of organizations train marketers and consultants. She was hired by the country of Ireland to teach their technology companies how to market effectively Internationally. She is passionate about helping marketers understand the fundamentals and best practices.

Chris d’Eon

With over 25 years of marketing experience, Chris has been responsible for Internet, Mobile, Radio, TV, Catalog, Direct Mail, Print and Brand advertising.

 Prior to being a marketing consultant that helps dozens of companies implement innovated, cost-efficient, scalable marketing programs, Chris has held the following senior management roles:

• VP Marketing at Pathway Genomics (Founders-Fund backed)
• Senior VP at RealAge.com (the largest health database in the world, purchased by Hearst, Inc)
• Original VP Marketing ProFlowers.com (public, then bought by FTD)
• Direct Marketing Manager at Intuit’s TurboTax
 

He has also taught marketing at EvoNexus (startup incubator), WeWork, San Diego State University, Cal Poly and Pt Loma Nazarene.  He is the past president of the San Diego chapter of the Direct Marketing Association and has received the The Margaret Sellers Award as marketer of the year.

“Just like implementing sales training to increase sales, Birdrock Training is implemented to improve your brand and increase conversions” – Rich Benci

WHY

What can you expect?

Increased conversions and sales

Improved brand cohesiveness

Higher employee retention

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Collaborative teams and reduced organizational frustration

Knowlegeable team member who can execute your marketing strategy

Confident and competent team members

Practical, effective marketers

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Faster more effective onboarding of new employees & partners

TESTIMONIALS

What Our Students Say

My entire team is still talking about what they learned, 6 months later! They are producing better quality marketing materials and they’re also working faster.”

Rich Benci

Communication Partners, Inc

The Birdrock Training team is great. They taught my team how to run better marketing tests and move on the results. The team is stronger and revenue is increasing!

Marco Gaona

The Cooking Penguin

Get Started Today!

It’s time. It’s time for your organization to have a marketing team that communicates marketing in the same way. One that can move faster and be more cohesive. Find out how to get started.

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